If you have a construction or renovation company, one of the most challenging things that you have to face today is the lack of clients. In reality, clients are spooked. Many are hesitant whether or not they should be having a business or if they should still have their office.
Nowadays, most businesses are running online. It also means a decrease in the number of commercial clients for the construction and the renovation industry. One of the biggest questions that construction company owners ask is how can they attract new clients given that there’s a pandemic?
Target Residential Clients Over Commercial Clients
Commercial clients are not exactly looking for renovations or have their office constructed any time soon. That’s because they now allow their employees to work in the comfort of their homes. With social distancing protocols in place, this has become the new normal. But does it mean that there will be no more clients for the construction industry?
If you will take a closer look at how people behave in the new normal, you will notice that there is a surge in the number of searches regarding DIY fixes and DIY renovations. The reason is that people are now working at home. They now have their own bedroom as their office. And since they now have to spend at least 8 hours a day in a spot inside their home working, then might as well make it comfortable. Even bathroom renovations may be on their minds!
Instead of targeting commercial clients, it might be a good idea to turn your attention toward residential clients. Take a closer look at how you crafted your content on your website. Does it even mention that you offer your renovation and construction services to residential clients?
Create an online presence
Expect more people to go online. And this is the reason why you might want to kickstart your online marketing campaign. If you already have your online marketing campaign, then might as well make it more aggressive.
It might also be a good idea that you have your Instagram account. A lot of people are bored to death in their homes just looking at beautiful photos via the platform.
You can also have it promoted to make sure that the right eyeballs can see your account. But of course, you should also measure your results. Try to see if you are getting the traffic and the conversion that you want to have in your campaign.
There are instances when you even have to make sure that you hire an online marketing expert to help you with your needs.
And lastly, you want to make sure that you are going to readjust your price if it’s necessary. There are instances when the price is just too high for your market’s budget. Try to see if there are ways how you can reduce the cost of the services that you are offering. The bottom line is to offer a more affordable option. You will be surprised by the number of interested clients if you readjust your pricing.
If you are looking for more clients in your renovation and construction business, you have to understand that it is a bit more complicated these days. But does it mean that you will just have to give up? Follow these tips and see which one works best for you.